James Hardie and Gott Marketing partnered on a Women in Construction event, and instead of handing every attendee the same shirt, we let them choose. A Storm Creek rep was on site so each woman could shop for the jacket, pullover, vest or top she actually wanted.
Then we made each piece hers: her company’s logo on the chest, with the James Hardie logo on the sleeve. One order turned into 26 different designs for builders, dealers and trade partners, including Highland Homes, DRB Homes, Cadence Homes, Normandy Homes, Southgate Homes, Sandlin Homes, Windsor Homes, CB JENI Lifestyle Homes, Mattamy Homes, Riverside Homebuilders, 84 Lumber, The Home Depot Pro, Lowe’s Pro, Kitchell, J&S Mechanical Services, Southwest Sales, OCH Design Studio, S|H, Soreva Designs and the Builders Club.
- Product Storm Creek apparel, chosen by each attendee
- Decoration Embroidery: attendee’s company logo on the chest, James Hardie on the sleeve
- Designs 26 in one order
- Used for Women in Construction event, co-hosted with James Hardie
