James Hardie supports the builders who use its siding with branded apparel their crews and sales teams actually want to wear. Each piece carries the builder’s logo front and center, and James Hardie’s on the sleeve. The builder gets gear with their own name on it, and Hardie gets its brand in front of homeowners on every job site.
We run the program end to end. A builder picks the products, we mock up both logos, and Hardie’s team approves the order before anything is made. Hardie pays us directly, so the builder never handles an invoice.
Sun hoodies for a builder’s crew. Some of the first pieces in the program were hooded sun shirts for a siding and window builder, co-sponsored by James Hardie. Two years later, the builder came back on its own for 72 more UPF sun hoodies.
Polos for a builder’s sales team. The builder’s logo on the chest, James Hardie on the sleeve, approved by Hardie’s team before production.
Fishing shirts for a builder event. Same layout: builder on the left chest, Hardie on the sleeve.
Three-brand polos. One builder carried both James Hardie and Andersen on the sleeve, because each brand’s logo helps fund the program.
- Product UPF sun hoodies, polos, fishing shirts
- Decoration Builder logo on the chest, James Hardie on the sleeve
- Used for Builder sales teams, crews and events
- Billing Approved and paid by James Hardie
