Rebranding After an Acquisition: A Gear Checklist
When a yard gets bought or a company changes its name, the new logo shows up on the website first. The crew is still wearing the old one for months. Here’s how to swap the gear over cleanly.
The short answer
- Make a list of everything that carries the old name before you order anything.
- Replace what people wear first. Crews and drivers are the most visible.
- Use a company store so every employee at every location orders their own sizes.
- Order fewer, better pieces, so you are not stuck with boxes of leftovers if the brand changes again.
What carries the old logo
- Hats and apparel: polos, tees, quarter-zips and jackets
- Promo items: drinkware, pens, notepads and jobsite tools
- Trade show booth graphics, banners and table throws
- Business cards, catalogs and printed sales material
Roll it out in this order
- Crews, drivers and counter staff. They’re the people customers see every day.
- Outside sales. Reps carry the new name into every customer visit.
- Trade show and events. Update booth graphics before your next show.
- Giveaways and printed material. Use up the old stock or retire it, then reorder with the new logo.
Let people order their own
With multiple locations, collecting sizes by email is where rebrands stall. A company store lets every employee pick their own gear and sizes, and orders ship straight to each person. There’s no setup fee.
Next steps
Send us your logo and tell us what you have in mind. We’ll send a free mockup before anything is ordered, and there are no minimums. Start a project.